Welcome to Alamo City 🌵🍻~
Creative
Environmental design for ABI/Michelob ULTRA’s new lounge space in the Frost Bank Center, which will remain up for the next 3-4 years. Designs focused on blending Michelob ULTRA’s branding and iconic red ribbon with elements of San Antonio. We layered the literal topography of the land, using that texture as the overarching tie-in across the ceilings and walls. The organic, lively movement of the lines helped energize the static imagery, paralleling with the vibrant nature that the city is known for.
The Process
Early conversations around the designs centered around how the city skyline, topography, and The San Antonio Spurs could be integrated. We initially provided 3 different concepts, all based in the red, blue and black/white color scheme, but varied our approach to the style and tone of the graphics. We leaned away from people-centric imagery in future drafts to maintain a more timeless graphic.
